Enjoy reading in German? Check out this article “Marketing On Tour: Die Wichtigsten Erkenntnisse vom KI-Marketing Tag 1” to learn the best AI in Marketing tips.
Day 1 Highlights: Navigating the AI Marketing Landscape
The AI Marketing Day (KI Marketing Day), hosted by SM:ILe Communication, brought together DACH experts and thought leaders to explore the exciting opportunities and practical insights that AI offers the marketing industry. In this article, we delve into the tips and tricks shared on the first day of this insightful online event.
The first day of AI Marketing Day covered a wide range of topics related to artificial intelligence and data-driven marketing. Here are some of the standout sessions:
1. The Future of Marketing in the Age of AI
Speaker: Alexander Oswald, Managing Partner von FUTURA, Co-Founder von Make Marketing Great Again, President of the Austrian Marketing Community (Österreichischen Marketinggesellschaft)
The opening session set the tone for the event, addressing the impact of AI on marketing. Oswald drew parallels between the industrial revolutions and the current technological advancements, highlighting the transformative potential of AI in reshaping marketing roles and opportunities.
2. The power of AI: insights into practice
The second session of the AI Marketing Day focused on the expertise and practical insights of Jürgen Schmidt, founder and CEO of STRG. Schmidt’s presentation, entitled “How Machines Learned to Provide Value”, took participants on a journey through three compelling real-world use cases that demonstrated the remarkable potential of AI in marketing.
1/3 – AI and Personalized Marketing: “Die Furche” Example
This innovative approach makes it possible to display content relevant to the current article that dates back to 1945. The result? A dynamic user experience that not only keeps readers hooked to the site, but also offers insights into how the discourse has changed over the decades.
2/3 – Marketing & Predictive Analytics: The ÖAMTC Story
The mobility service provider ÖAMTC is exploring the possibilities of predictive analytics in marketing at www.oeamtc.at. By collecting and analyzing user data, ÖAMTC aims to understand users’ interests and predict which travel offers are most likely to convert.
The implementation resulted in an astonishing quadrupling of travel agency sales within one year. This success story underscores the transformative potential of AI in predicting user behavior and optimizing marketing strategies for maximum impact.
3/3 – AI & Customer Journey: The Case of Lower Austrian Hunting Association
The final case study summed up the concept of the AI-driven customer journey. It showed how the online store of the Niederösterreichischer Landesjagdverband store.weidwerk.at uses AI to personalize product recommendations based on user interests.
This personalized approach led to a significant increase in sales, especially for high-priced products. By adapting the customer journey to individual preferences, the association was also able to significantly increase user satisfaction and loyalty.
3. The Use Of Ai In Content Creation.
Speaker: Nicolai Kuban, Co-Founder & Chief Strategy Officer, contentbird GmbH
This session discussed the possibilities of AI for content marketing. Attendees learned how AI can be used to optimize content processes, generate ideas, and produce high-quality content efficiently. Kuban shared practical tips and tricks for rapid content production and emphasized the importance of defining goals and maintaining a human touch in content creation.
GENERIC INPUT = GENERIC OUTPUT
7 Tips For Better Prompting:
Be specific! Output needed to generate leads, generate interest, motivate enrollment, etc.
Write as an expert Copywriter, explain something as a Marketer, do it like…argue like, take on the role as, etc.
Be friendly, polite, sell, express yourself in a factual or fact-based way, etc.
Generate output for newbies, 10-year-olds, IT decision makers, in simple terms, without jargon, to a marketing expert, etc....
Provide 5 topic ideas, 5 bullet points, specific character length, deliver output as a table, etc.
With/without headline, sub headline, XY reasons why, CTA, with XY features, about topic XY, etc.
Shorter, more concise, formulate more creatively, etc. Don't give up! The first attempt is far from the best.
PRO TIPS FROM STRG TEAM
4. LinkedIn Inhaltsproduktion mit ChatGPT
Speaker: Emily Erker, LinkedIn Top Voice 2022, Coach, Speaker & FreeStyle Host with Viennese Dialect.
Erker shared insights on optimizing content production on LinkedIn using AI tools like ChatGPT. She explained the importance of creating effective prompts, storytelling and using hashtags to increase visibility.
TIPS & TRICKS FOR LINKEDIN POSTS & INCREASING REACH
Stop Overthinking - just do it!
Repurpose Content
Reference Resources
Review Hashtag Range
Focus on the Strategy
Beware of Tagging
5. Green Marketing with AI: Reducing CO2 Emissions
Speaker: Thomas Lohr, Managing Director, Spoods GmbH, Berlin
6. Social Media Listening with ChatGPT and Microsoft
Speaker: Anika Scholz, Senior Marketing Managerin Digital Marketing, Energieversorgung Offenbach AG
Key Learnings on Social Media Listening:
- Experiment with it. Securing the competitive edge through testing.
- Start with a few data sources. Publicly available data sources with documented APIs (FB, LinkedIn, Trusted Shops, etc.) make it much easier to get started.
- Don't underestimate the power of collaboration. Bring marketing & IT expertise together in one team. To succeed you need: process understanding, technical understanding & solution orientation.
- In-house sponsors. Secure support for the project from decision makers within the company. Resources & visibility.
- Get external expertise. An accomplished IT partner is very helpful, especially in the early stages. Think about building up know-how in your IT department.
- Advance AI in the company with concrete projects. Pilot projects with a clear scope make the complex topic of AI tangible. Create acceptance, expand understanding.
At the end of the first day of AI Marketing Day, attendees left with a wealth of insights and actionable strategies for leveraging AI in their marketing efforts. From content creation to social media listening to eco-conscious advertising, the event highlighted the myriad opportunities AI offers marketers. In a world where AI is constantly evolving and reshaping industries, it’s important to stay informed and adaptable.
AI Marketing Day is a testament to SM:ILe Communication‘s commitment to providing cutting-edge knowledge and driving innovation in the digital marketing landscape. Whether you are a skilled marketer or just beginning your journey into AI-powered marketing, the knowledge and tips shared during AI Marketing Day will be invaluable to your success. As the event unfolds, it will become clear that the future of marketing is intertwined with the power of artificial intelligence and that those who embrace it are best positioned to thrive in this dynamic landscape.
Enjoy reading in German? Check out this article “Marketing On Tour: Die Wichtigsten Erkenntnisse vom KI-Marketing Tag 1” to learn the best AI in Marketing tips.
STAY TUNED 🙂 OUR TEAM IS WORKING ON THE INSIGHTS OF THE SECOND AI-MARKETING DAY!´
More exciting topics can be found in our STRG.Magazine.
