Today’s digital environment demands much more from a designer. There are so many variables with responsive site design. There’s no way that a few mock-up sketches can capture every possible state and dynamic output users might experience. Today’s digital-content publishers demand maximum flexibility, user-specific (yet coherent) UI and a seamless UX.

More than ever before, the designer must be deeply involved throughout the conception and development process, in constant coordination with the backend developers, product managers and clients while working through all the iterations of a site’s component features. Likewise, developers need to get involved even before the designer drafts a mock-up, in order to assess the cost-benefits or feasibility of a component or feature.

As the traditionally separate roles of designer and developer became increasingly blurred, STRG knew that the complexity of contemporary digital design required a completely different organizational mindset. Not only did we hire designers familiar with technical development and engineers who grasp the importance of UI and UX design, but we put in place operational structures that provide the best workflows, tools and communication channels that enable everyone to work together, create better quality design, and satisfy the client’s needs and budget.