The Role Of AI In The Future Of Content Management Systems

Today, a website is essential for all businesses regardless of their niche. Not only is a website a digital identification of what your company does, but most importantly, it delineates your business model, selects your audience and demonstrates your brand identity.

However, on the other side of the spectrum, a heavily designed website with shiny moving graphics and packed to the brim with content does not necessarily communicate your core business efficiently or convert your website into a well-oiled lead generation machine. Hence why investing in content management systems and savvy UI/UX designers is not necessarily the golden path to success. 

It has been proven that in restoring web design and creation, AI plays an essential role in the redesign and creation of web design. These technological advances are used primarily to turn businesses into new facilitative ways that improve their efficiency and profitability. 

According to a Statista report, the revenue generated by AI is estimated to amount to  $126 Billion by 2025. 

The reason why AI has propelled to incredible heights is that it enables computers to perform human tasks and evolve from the experience much faster than humans do. Notably, there are other significant advantages with automation, costs are kept low, and customer service increases while in content management systems, AI can be used for content processing and analysis.

Let’s have a look at how AI has helped shape website development and content management systems.

Personalised content

The AI algorithms track users’ behavioural habits and use this data to predict their future needs and behaviours. Additionally, it can process data and information on any scale to support end-users in the most efficient way of taking consideration of their own interests.
In the same way, advanced websites or web-enabled apps can be built using artificial intelligence to interconnect human activity with technology effectively. This capability helps marketers deliver personalised content to improve and retain customer engagement and increase revenue.

Voice-controlled services

Oh, how things have changed in the last decade. Today, people can search for information, order a gift for their loved one, listen to their favourite playlist, or even order their food via apps like Apple Siri, Google Home and Amazon Echo. The possibilities are endless not only for the end-user but also for companies to connect with their customers with a purpose.

Content creation

The capabilities of artificial intelligence can help accelerate content generation using natural language processing (NLP) and natural language generation (NLG) as it helps in the translation of content, video and audio transcription, auto-tagging, metadata and text checking. 

Chatbots

In chatbots, the key use of AI is to increase company sales with better response predictions. Chatbots predict the fitting responses to user questions.

Artificial intelligence capacities, such as data encryption, behaviour analysis and power chatbot communication, are used with the highest degree of protection. This technology can also be used for the creation of websites or web-enabled devices to closely link human behaviour with technology.

So, how is the future of content management systems going to change with the use of AI?

Content insight

For content to deliver desired results in cross-platform strategies, the style of content has to be consistent. However, this is an almost impossible job, despite the rising number of channels available for marketing. The challenge that marketers are faced with is the need for the continuous content generation, which remains fresh, insightful and powerful enough to convert into leads. However, there is no secret ingredient or any shortcuts in achieving top results with winning marketing content.

With the use of AI, however, these issues can be resolved. Companies and brands can automate their workflows while at the same time, give content creators real-time insights on the kind of content that works.

Superior analytics

The analytics generated by your CMS are likely to become increasingly customer-oriented thus more intelligent. Enriched with collected data on user behaviour, content management systems will understand and map out the entire customer journey from start to finish and predict the type of content that leads to traffic increase, engagement.

Improved user-experience

In these highly digitised yet competitive times, industries actively pursue a more customer-centric approach to drive their profitability and to reap from competitive advantages. 

While tech innovations encourage consumer behaviour, artificial intelligence has brought a vigorous impetus and a thriving transformation in user-experience. 

These advanced UX features will be used by developers, not only to improve websites but put to progress their impeding performance.

Above all, AI-enabled websites will process information and data in such a sophisticated way to support end-users according to their interests and digital behaviours.

Undoubtedly, AI and CMS make the dream team of digitalisation. At STRG. we focus our efforts on delivering tools and technology within a service architecture powered rather than limited by artificial intelligence. As a result, with the power of our product STRG.BeHave our content management system drives traffic to targeted content while it automatically generates its own data ecosystem using data only from its content environment.

To learn more about the technology we use to enhance your CMS experience, we’ll take you there by clicking here or contact us at info@strg.at.

by Nathalie Rogers